The work of former BELONG Manager Deirdre McAliskey on the latest character for the Rural Respecting Difference Programme has come into fruition as we meet Lucy as she shows her friend Bukola about life in a rural setting. The campaign which involves the unique partnership of the Rural Development Council (RDC), Early Years – the organisation for young children, and the Border Counties Childhood Network (BCCN).
The Programme is based on the Media Initiative for Children (MIFC) Respecting Difference Programme and is aimed at rural based primary schools and afterschool clubs along the Border in both Northern Ireland and the Republic of Ireland.
The content of the cartoon was developed by a steering group consisting of representatives from the three partners, who alongside the GAA, Grand Orange Lodge of Ireland, Southern Education & Library Board, South Tyrone Empowerment Programme and South Armagh SureStart, helped develop the new character. The new message features many aspects of rural living while highlighting the importance of farming life, shared education, sporting and community activities.
The latest film will appear on TV screens in the near future.